1

Organiser

STAR MEDIA GROUP BERHAD (Company No.:197101000523) (10894-D) (“Organiser”)

2

Contest Name

UniROAR REELS CHALLENGE: INTER-UNIVERSITY CONTEST (“CONTEST”) 

Round 1 for university students from the following universities: 

• International Advertising, Communication and Technology College (IACT) 

• Universiti Kebangsaan Malaysia (UKM)

• Universiti Malaya (UM)

Round 2 for university students from the following universities: 

• Tunku Abdul Rahman University of Management and Technology (TAR UMT)

• Taylor’s University

• INTI International University 

• University College Sedaya International (UCSI)

• Universiti Teknologi MARA (UiTM)

*The list of universities stated above is non-exhaustive and the list maybe updated by the Organiser on the Contest’s microsite (https://campaign.thestar.com.my/uniroar-2026/).  

3

Contest Period 

The Contest is divided into three (3) rounds, i.e.:

Round 1 - From 6th April 2026 (00.00 GMT) until 3rd May 2026 (23:59 GMT)

Round 2 - From 1st June 2026 (00.00 GMT) until 28th June 2026 (23:59 GMT)

Final Round - From 3rd August 2026 (00.00 GMT) until 6th September 2026 (23:59 GMT)

(collectively, “Contest Period(s)”)

Entries submitted outside the respective Contest Period(s) will not be considered.

The Organiser reserves the right to modify, postpone, or extend the respective Contest Period(s) at its sole discretion.

4

Eligibility

Criteria

The Contest is only open to university students from the universities mentioned in Clause 2 who are aged 18 and above at the time of entry submission, except for permanent or temporary employees of the Organiser and their immediate family members (defined as parents, siblings, children or domestic partners, regardless of where they live).

Participants enter the Contest in a team of three (3) students.

Universities with fewer than ten (10) participating teams will be disqualified from the Contest.

5

How to Enter

To enter the Contest, participants must:

1. Follow @roarwithstar, @starbrats and @thestaronline on Instagram.

2. Select one or more news articles published in The Star (TheStar.com.my, The Star ePaper, The Star Newspaper) related to the respective theme(s) for Round 1, Round 2 and Final Round. For clarity, the theme(s) for each round of the Contest will be announced by the Organiser on the Contest’s microsite (https://campaign.thestar.com.my/uniroar-2026/) prior to the commencement of the respective round of Contest.

3. Create a Reels Video reporting the story of the theme as per Clause 5(2) above.

• Participants are free to creatively present the theme through innovative storytelling, unique visuals and/or engaging reporting styles.

4. Submit your entry by completing the form available on the Contest’s landing page (https://campaign.thestar.com.my/uniroar-2026/) and providing all required details, including a Google Drive link to the Reels Video. Please ensure the Google Drive access settings are set to public.

6

Video Submission Rules and Guideline

1. Duration

The submitted Reels Video must be between thirty (30) seconds but less than three (3) minutes in duration.

2. Content Guidelines

Avoid sensitive issues relating to Religion, Race or Royalty (3Rs). Do not include negative slurs, offensive language or inappropriate content in the Reels Video.

3. Presentation

The participant must be featured on screen as the main reporter, presenter, or subject in the Reels video. Submissions that rely only on stock footage, images, illustrations, animations, or photographs, without the participant appearing on screen, will be disqualified. 

The video must maintain a consistent orientation throughout the entire Reels Video. Participants must choose either a vertical (9:16) or horizontal (16:9) format, and the orientation must remain consistent from the beginning to the end of the video. Marks will be deducted if the video switches between vertical and horizontal formats within the same submission.  

4. Use of Artificial Intelligence (AI)

The use of AI tools is permitted only for supporting purposes below:

• Generating subtitles

• Improving audio or video quality

• Creating background elements, or other post-production enhancements. 

AI must not be used to replace the participant's original reporting, presentation, storytelling, voice, or creative work. The participant must remain the primary creator and presenter of the submitted video. 

The Organiser reserves the right to disqualify entries that:

• Violate content guidelines.

• Do not meet eligibility or submission criteria.

• Are fraudulent, plagiarised or submitted after the respective Contest Period(s).

• Are predominantly or entirely AI-generated.

• Exhibit sign(s) of artificial engagement, i.e.: the use of like bots, purchased likes or suspicious non-organic accounts.

6A

Copyright

Participants warrant that they have independent, complete, explicit and uncontroversial copyright of their Reels Video and that the Reels Video submitted herein for the Contest does not infringe upon the rights of any third party, including but not limited to the copyright and rights of portrait, reputation and privacy. All legal liabilities for any disputes arising from a breach of any of the aforementioned warranties shall be borne by the participants absolutely. The Organiser shall not assume any liability in this regard.

7

Judging Criteria

The Reels Video will be judged based on the following criteria:

1. Relevance to the Theme (25%)

Entries should demonstrate a strong understanding of the theme by clearly and effectively interpreting and communicating it through the Reels Video.

2. Creativity and Storytelling (25%)

The originality, narrative structure, and ability to engage the audience through creative storytelling and a clear flow that can enhance the overall impact of the Reels Video.

3. Accuracy and Faithfulness to the Original Article (15%)

The Reels Video should accurately represent the key facts, context, and intended message of the selected The Star article. The content should remain faithful to the original story, without distorting, contradicting, or omitting important information, while presenting the information in a clear and engaging manner. 

4. Technical Execution (15%)

Strong technical execution that can support and elevate the storytelling which includes the overall production quality, video clarity, audio quality, editing, pacing, and visual presentation. 

5. Integration of The Star (10%)

Effectively and creatively elements of The Star (ePaper, The Star Online, or print) are incorporated into the Reels Video. Integration should be relevant, meaningful, and contribute to the overall narrative.

6. Speech Clarity and Fluency (10%)

The participant should deliver the content with a clear, confident, and engaging voice. The narration or presentation should be smooth, natural, and easy to follow, with appropriate pacing, pronunciation, and minimal hesitation. The use of AI-generated voice-overs is not permitted. Marks will be deducted if an AI-generated voice-over is detected in the submission. 

For Round 1 and Round 2 of the Contest:

1. The maximum top thirty (30) entries (“Shortlisted Entries”) per university will be shortlisted by lecturer(s) from the same participating university. 

2. The Shortlisted Entries will then be evaluated by a panel of judges comprising representatives from the Organiser and lecturers from the other participating universities from the other round of the Contest.  30% of the finalists will be selected from the pool of Shortlisted Entries to advance to the Final Round of the Contest (“Finalists”).

For Final Round of the Contest:

Judging panel 60%

• A panel of judges consisting representative(s) from the Organiser will give scores for Reels Video.

Public voting 40%

• The winners will be selected based on the number of likes gained by respective Instagram Reels Video that are uploaded onto @roarwithstar Instagram account.

The Reels Video with the highest score and highest number of likes will be the grand prize winner and so forth.

The Organiser will send emails to the shortlisted participants after the end of each round Contest Period.

The judging criteria serve as the primary basis for evaluation. 

However, in exceptional circumstances, the judging panel reserves the right to exercise their professional discretion to consider the overall impact, creativity, originality, and storytelling of a submission when determining qualification or advancement. 

The Organiser’s decisions are final and binding, and no correspondence will be entertained. 

 8

Prizes

Grand Prize: Ringgit Malaysia Five Thousand (RM5000.00) (e-

wallet) and a certificate of achievement

Runner Up Prize: Ringgit Malaysia Three Thousand Five Hundred (RM3500.00) (e-wallet) and a certificate of achievement

Third Place Prize: Ringgit Malaysia Two Thousand (RM2000.00) (e-wallet) and a certificate of achievement

Five (5) Consolation Prizes: Ringgit Malaysia Five Hundred (RM500.00) (e-wallet) and a certificate of appreciation to each consolation prize winner

9

Notification of Winners, Prize Collection and Changes

Winner Notification

Winners will be contacted via email or phone number

provided through the form submitted for Contest registration.

Winners must confirm acceptance within seven (7) working

days; failure to do so will result in disqualification, and a

substitute winner will be selected.

Prize Collection

Prizes will be delivered within thirty (30) days or more upon winner’s confirmation acceptance.

Alternative collection or delivery arrangements can be made upon mutual agreement with the Organiser.

Prize Substitution

If a prize becomes unavailable, the Organiser reserves the right to replace it with a product or service of any value.

All prizes and substitutes are awarded on an “As Is Where Is” basis and are non-exchangeable for cash, credit or other alternatives, whether in part or in full.

10

Disclaimer

By participating in this Contest, the participant acknowledges and agrees that the Organiser excludes all warranty and/or liability in connection with the awarded prizes and/or the Contest. The participants shall assume full liability and responsibility in case of any liability, mishap, injury, loss, damage, claim or accident (including death) resulting from their participation in the Contest, redemption and/or usage of the prizes. The Organiser shall not be held responsible for any liability, mishap, loss, damage, claim or accident (including death) in any manner whatsoever suffered by the participants as a result of their participation in the Contest and/or the use of the prizes.

Use of and browsing of TheStar.com.my (TSOL), The Star ePaper, The Star print newspaper and contest landing page (https://campaign.thestar.com.my/uniroar-2026/) (“Platforms”) is done at the participant's own risk. Neither the Organiser nor any other party involved in creating, producing or delivering the Platforms, nor any naming right sponsors, event sponsors and third parties affiliated with the Organiser shall be liable for any direct, incidental, consequential, indirect or punitive damages arising out of the participants’ access to, or use of, or browsing of the Platforms or downloading of any materials, data, text, images, video, or audio from the Platforms, including, without limitation, damage to, or viruses that may infect, their computer equipment or other property as a result thereof. Without limiting the foregoing, everything on the Platforms is provided to the user "as is" without warranty of any kind, either expressed or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement.

11

Amendment

While the Organiser will use reasonable efforts to include accurate and up-to-date information in the Platforms, the Organiser makes no warranties or representations as to the accuracy, correctness, reliability or otherwise with respect to such information, and assumes no liability or responsibility for any omissions or errors (including, without limitation, typographical errors and technical errors) in the content.

The Organiser reserves the right to amend these terms and conditions at any time without prior notice.  The participants are therefore encouraged to read the terms from time to time to view any amendments and/or changes.

If this Contest is interfered with in any way or is not capable of being conducted as reasonably anticipated due to any reason beyond the reasonable control of the Organiser, then the Organiser reserves the right, in its sole discretion, to modify the terms and conditions for this Contest, modify the Contest, suspend, terminate or cancel the Contest, as appropriate, without prior notice.

The Organiser reserves the right to invalidate the Contest in the event that fewer than ten (10) eligible entries are received by the end of the Contest Period. In such event, no winners shall be selected, and all eligible participants will receive a certificate of participation. The Organiser shall not be held liable for any loss or disappointment suffered as a result of such invalidation.

12

Privacy Notice

PRIVACY STATEMENT RELATING TO THE PROCESSING OF PERSONAL DATA OF PARTICIPANTS (“Notice”)

a) The Personal Data Protection Act 2010 (“PDPA”) was introduced by the Government of Malaysia to govern/regulate the processing of the personal data (“Personal Data”) in commercial transactions. This Notice is issued to participants to inform that this is the basis upon which the processing of the Personal Data is done by the Organiser.

b) Purpose: All information and materials (including Personal Data) submitted by the participants in their participation in the Contest shall belong to the Organiser and the participants irrevocably and unconditionally consent and permit the Organiser to use, publish and/or feature the participants’ pictures (which may include their names, statements about the Contest or any of its related matter) without further notice or compensation for publicity, advertising or any other related purposes in any manner whatsoever, including but not limited to in any of the Organiser’s publications, websites and/or any promotional materials.

c) Transfer:  The participants’ Personal Data will be kept confidential by the Organiser but the participants also agree that for the purposes set out in Clause 12(b) above, the Organiser may transfer or disclose such Personal Data to the following parties within or outside of Malaysia:

i. Other partners or any participating partners which owe a duty of confidentiality to the Organiser;

ii. The Organiser’s agents or contractors under a duty of confidentiality to the Organiser providing administrative, telecommunications, data processing or other services to the Organiser in relation to the Contest (such as but not limited to professional advisers, customer call center providers, gift redemption center or data entry companies).

iii. Any affiliates that owe a duty of care to the Organiser; and

iv. Any law enforcement agency and/or regulatory body for compliance with applicable laws, rules, regulations, codes and/or guidelines and/or any person or entity to whom the Organiser are under a binding obligation to make disclosure under the requirements of any law, rule, regulations, code and/or guideline and/or order of any competent court of law, law enforcement agencies and/or regulatory bodies.

d) Access: The participants have the right to request access to and to request correction of the relevant participants’ Personal Data. Nothing herein contained shall limit the rights of any participant under the PDPA.

e) Visit https://www.thestar.com.my/Privacy to view the full Privacy Policy of the Organiser.

13

Additional Terms

All entry instructions and any other specific details relating to the Contest or the prizes not specified herein shall form part of these terms and conditions.

The Organiser’s decisions are final and there shall be no appeal entertained and/or allowed. All participants shall not resort to court proceedings to review the Organiser’s decisions.

For further information, please email your enquiries to customerservice@thestar.com.my.